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About Us

SW1 is the first of its kind! A stunning Beauty/Cafe concept that can be found within the heart of Hyde Park. SW1 is a one-stop, pampering destination. Enjoy celebrity treatment, all under one roof, when you walk into SW1. A nice warm cup of 100% Arabica coffee to go with a scrumptious, artisan bread sandwich.

Hair Nails & Beauty

SW1 prides itself in only providing you with a choice of high end & qualified stylists with years of professional experience. We use natural, organic products and favour Davines, a product that strives in creating beauty sustainability.


Our cafe has a relaxed atmosphere where you can choose from a range of coffees, lattes and mocha’s and a variety of scrumptious sandwiches and salads. Enjoy anything on our menu before, after or even during your beauty treatment.